"An editorial capability to help weave cultural and trends insight into the lives of its employees to inform their creative output."
- Campaign Magazine, U.K.
Backslash design for TBWA
Every few months, employees of the multinational agency TBWA have the opportunity to submit their best proposal for a “Backslash” adaptation. This proposal should utilize the agency’s top clients’ products and incorporate them into the icon design that temporarily accompanies the company logo.