Art Direction & Branding Development

As a member of the design team for the sponsoring brand (Hyundai), I spearheaded the creation and development of the visual identity for the annual fashion show hosted by the esteemed Dominican designer Jose Jhan. This project encompassed the Art Direction during the photoshoot, as well as the design of the event’s presentation, invitation, and publication materials. Renowned fashion designer, Jose Jahn, conceived the world of “The Poshman Game,” drawing inspiration from the lifestyle of Porfirio Rubirosa and the fashion trends prevalent during his era, approximately the 1960s.